Retail Strategy & Consulting
Peter Benes is a retail coach/consultant who helps shop owners grow online.
You built something real: a store with regular clients, a reputation, a physical space people walk into. Now you need the online side to work just as hard.
I help brick-and-mortar retailers build the strategy, systems, and confidence to sell online without burning through ad budgets or guessing at what's broken.
Looking for kPixies?
kPixies is a performance-based marketing program created by Peter Benes, that guarantees 500% returns or you don't pay.
Who This Is For
Independent retailers navigating the messy middle of online growth.
Peter Benes works with brick-and-mortar store owners who already have a physical retail business and want to grow their online sales. His clients are typically doing between $1M to $5M in annual revenue, run their own Shopify store, and are tired of paying agencies that don't deliver measurable results.
- You run a physical retail store and sell (or want to sell) online
- You're on Shopify and want someone who actually knows the platform
- You've been burned by agencies or freelancers who over-promised
- You want to understand your numbers, not just hand them off
- You need a strategic partner, not another vendor
- You're in Canada or the US (though we work with retailers anywhere)
What I Do
Three ways I help retailers.
Strategy & Roadmaps
Peter Benes develops custom ecommerce growth strategies for independent retailers. This includes market positioning, channel prioritization, advertising roadmaps, and concrete 90-day action plans — not slide decks that collect dust.
Tech Stack Audits
Peter Benes audits and optimizes the retail tech stack — Shopify configuration, Google Ads accounts, analytics setup, and third-party apps. The goal is to eliminate waste, fix what's leaking money, and connect the tools you already pay for.
Marketing Coaching
Peter Benes coaches store owners to make confident marketing decisions on their own. Through Zoom sessions, you learn to read your data, manage ad spend, and build internal capability so you're never fully dependent on an outside agency.
About Peter
Built for retailers by a retailer.
Peter Benes is a Canadian retail consultant and Shopify Select Partner who specializes in helping independent brick-and-mortar store owners grow their online sales. He operates Benes the Menace as the hub for his consulting & coaching practice.
Peter's expertise comes from doing the work himself. For over 25 years, he built a career in design and marketing while his partner, AMber Riedel, grew a local dancewear retail store into the largest in its vertical nationally, with a 13,000 sq ft operation shipping across all the provinces in Canada, of which he played a large part. He didn't learn retail marketing from a textbook. He learned it by spending his own money, watching the data, and figuring out what actually moved product.
Parallel to that, Peter ran a virtual design agency for 12 years, building deep technical skills in SEO, Google Ads, website development, and analytics. He now brings that combined experience, retailer and technologist, directly to independent shop owners who need someone who understands both sides of the counter.
Peter Benes is also the creator of kPixies performance-based marketing for retailers, which operates independently at kpixies.com.
Read more about Peter.
I have worked with Peter for the past three years on Shopify, SEO and many marketing and graphics projects. I love that I am not hiring an absent face who behind closed doors works my account with the hopes that we have results. Results are never guaranteed. Peter is present, he is constantly researching the latest ideas and the most recent challenges we face in the algorithm of the digital world. We is multifaceted and has walked in the shoes of the small business owners he supports.
Peter is truly a genius when it comes to Shopify, Google, and SEO. I can't imagine running my business without him! Not only does our investment in him more than pay off financially, but he makes 'scary technology' easy and enjoyable.
I am constantly blown away by the level of expertise that Peter offers! He runs in circles that I cannot comprehend in terms of computer jargon and "speak" but he breaks it down in a language that I can understand and impliement in my company and the results are fantastic!! We've worked with him for years and will continue to do so knowing he's up to date with the most current technology and pulse on the online purchasing space. His services are a must have for every brick and morter who have added in an online space of selling to their business. I highly recommend his services!! 💪🏻💥
Let's Talk
Ready to stop guessing and start building?
Book a free Zoom call. No pitch deck, no pressure. …just a straight conversation about where your store is and where it could be.